ABSC x PGTSND

  • Strategy

  • Website

  • Photography

  • Video Production

  • Social Media Management

  • Social Media Content Creation

  • Graphic Design

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“Bri had an amazing vision for how to tell our story from various angles — showcasing the true grit, hard work, passion, and resilience that are the heart of our industry..”

Jamie Goen, Executive Director at ABSC

A woman with short curly brown hair and glasses smiling at the camera in front of a green boat with colorful buoys and a wooden dock.

The Big Picture

Strategy, storytelling, and execution across every channel. This project marked one of our first full-suite campaigns and proved the power of pairing strong, world-building visuals with strategic communication.

When crab fisheries in the Bering Sea faced closures, the Alaska Bering Sea Crabbers needed vision and a voice to connect with their community. PGTSND supported the association in securing grant funding to build a comprehensive platform that would communicate area closures and amplify the human stories impacted by them.

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The SOLVE

Through brand films, photography, and a complete website revamp, we captured the voices of ABSC and the fishing families at the heart of the industry. 

Our team managed social media, created ongoing content, designed graphics, and delivered the tools ABSC needed to communicate with their community during a time of uncertainty and change.

Alaska Bering Sea Crabbers is proof of how strategy and storytelling can work hand in hand to serve an industry and the people who depend on it.

A website homepage for Alaska Bering Sea Crabbbers featuring images of crab fishing boats and crab traps, with sections on sustainability, safety, and advocacy for crab fishermen.
A black and white icon of a computer cursor arrow.
Seagulls flying and floating on ocean waves with white foam.
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Illustration of a crab on a boat deck with the text 'Anatomy of a Crab Boat Life on Deck'.
Graphic illustration depicting rising carbon dioxide levels in the atmosphere with a question about the impact on Bering Sea crabs.
Graphic explaining collecting scientific data with crab backpacks. A cartoon crab backpack with satellite tags is on a crab, and a logo of Alaska Brings Sea Crabs is shown.
Close-up of crabs on a metal surface, showing their reddish shells and claws.
Woman in black hoodie and orange waterproof pants standing on a boat with snowy mountains and water in the background.
A boat at night with red lights illuminating its interior, viewed from below with rain droplets on the camera lens.
Person wearing orange gloves and blue waterproof jacket handling a thick rope near a large container.
A man wearing a red raincoat and gloves on a boat, handling a large fishing net filled with red crabs.
Fishing trap sinking in the ocean from a boat, with rusted metal frame and white floats.
A fishing boat at sea with fishing gear and equipment including cages with buoys, and a worker in an orange suit looking at the water.
A man in a red jacket and blue gloves holding a yellow hose, standing outdoors in the rain.
ABSC Website
ABSC Facebook
ABSC Instagram
ABSC YouTube

“PGTSND Productions was an absolute delight to work with! And their creative vision and execution are truly impressive! Bri and her team caught some epic shots that only true artists can see yet everyone loves to look at. Alaska Bering Sea Crabbers continue to use the video and photo assets years later to share our story with the world. ”

Jamie Goen, Executive Director at ABSC

A woman with glasses smiling outdoors near a green boat, wearing a blue shirt with white anchor patterns.

From sea to skyline, your story deserves to be told right.

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