Instagram post with the text '5 Facts About Dogs You Didn’t Know' and the Green Juju logo at the bottom.
A smartphone screen displays an Instagram post about feeding nature's rhythms for fall, winter, spring, and summer, featuring an illustration of a circle divided into four sections with icons of a leaf, snowflake, sun, and leaf.
A brown dog with its head inside a bag of Green Juju Dark Pink freeze dried whole food bites for dogs.

Green Juju x PGTSND

  • Strategy

  • Social Media Management

  • Social Content Creation

  • Website

  • Email Marketing

  • Graphic Design

  • Photography

  • Copywriting

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Happy French Bulldog sitting next to a bag of Bison Green Juju freeze-dried dog treats.
Green Juju Instagram

The Big Picture

PGTSND’s partnership with Green Juju is full-spectrum storytelling in action. 

Green Juju came to PGTSND looking for a creative partner who could match their ambition and amplify their reach. Since 2024, we’ve become a full-spectrum extension of their team, trusted to creatively shape everything from daily social content to long-term brand strategy.

“Bri and her team have completely transformed our digital presence..”

Kelley Mirian, Founder at Green Juju

Four cups of dog food with different blends: Just Greens, Bailey's Blend, Vitality Blend, and Golden Blend, each with colorful packaging and filled with various types of dog food.
A woman with long blonde hair smiling and laughing, wearing a light blue shirt.
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A website homepage for Green Juju, a pet food company, showing a dog about to eat from a green cup, with various pet food products and categories displayed below.
Close-up of a computer cursor arrow icon on a black background.
Visit The Website

The SOLVE

We reimagined their website to become the homebase hub that sets the example and built out email marketing campaigns to nurture loyal customers. 

Each piece we create ties back to a core narrative: Green Juju is about real food, real results, and healthier, happier pets.

In strategy and execution, we work as an extension of Green Juju’s team, demonstrating how integrated storytelling can transform a brand, and how our approach strengthens business impact.

A webpage from Green Juju showcasing four pet superfood flavors: Just Greens, Bailey's Blend, Vitality Blend, and Golden Blend, with a section about seasonal superfoods for pets.
A computer mouse cursor icon.
Read A Post

Full Production Suite +

We began with photo and video production, building a library of lifestyle and product visuals that showcased Green Juju’s unique place in the pet food market. 

Our role expanded to copywriting, blogs, website content, and product descriptions, delivered in a consistent voice that balances education, trust, and warmth.

Arrangement of fresh vegetables including carrots, purple cabbage, Swiss chard, fennel, a small bowl of cubed radish, and a bunch of parsley, along with raspberries, ginger, turmeric, and a container of vitality blend powder on a white background.
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Partnership results

Thousands of new followers in under a year

Engagement rates climbing steadily month over month

Link clicks up by double digits, directly driving sales

8%

increase in online sales 60 days after launch

14%

increase in clicks through social media since launching new content

A person in blue jeans and a white shirt, barefoot, holding a pet food bowl, standing in a modern kitchen. A dog with a brindle coat is sitting on the wooden floor, looking up at the person.
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Four colorful packages of Green Juju freeze-dried vegetable blends for dogs and cats, with their respective powders appearing above the packages in different colors: green, yellow, dark brown, and bright green.
A person holding two stainless steel bowls in a kitchen with a dog and a cat looking up at them.
A variety of fresh vegetables including celery stalks, a halved butternut squash, a whole carrot, two cauliflower heads, a beet, and two small sweet potatoes, along with a packet of Green Juju Golden Blend vegetable blend, a small bowl of cubed white cheese, and a small jar of honey arranged on a white surface.
A brown dog walking on a dirt trail in a field of tall, golden grass, with another dog in the distance, and a large bag of Green Juju Duck & Sardine Recipe dog food placed on the trail front and center.
Four colorful cups filled with different blended vegetables and bone broth, labeled Just Greens, Bailey’s Blend, Vitality Blend, and Golden Blend, arranged in a row against a white background.
Green Juju Website
Green Juju Facebook
Green Juju Instagram

“PGTSND redesigned our website to be far more functional and user-friendly, and the difference has been remarkable. Their thoughtful approach to social media has also elevated how we connect with our audience. Working with their team has been seamless, and the impact on our business is clear—we’ve grown in ways we couldn’t have without them..”

Kelley Mirian, Founder at Green Juju

A woman with blonde hair and a black long-sleeve shirt kneeling in a field of green plants, smiling at the camera.

ready to show the story behind the work? We’re Ready to Roll.

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Six different packages of Green Juju freeze-dried dog food with kibble spilled above each package, showcasing various flavors including beef, pork, duck, bison, salmon, and goat.