Net your problem x PGTSND
Photography
Video Production
“Bri is the mother in a fishing family. So when we decided to make a film highlighting a friend of ours, their multigenerational fishing family and their decision to recycle nets from their barn, there was no better choice.”
Nicole Baker, Net Your Problem
Inside Our Partnership
Net Your Problem is tackling one of the fishing industry’s biggest challenges: what to do with old nets once their original use life is through. PGTSND brought that mission to life by developing and producing two unique brand films that show the positive impact of net recycling on both communities and the environment.
We showcased the unique partnership NYP has with coastal communities and the ports they operate in.
In addition, we captured the story of a fishing family on Lopez Island, showing how piles of unused gear, left sitting for decades, can be given a new life through recycling.
Each piece was designed to educate, inspire, and connect, proving that visual storytelling can show how sustainability is not just a practical matter, but deeply human.
“Bri and her team make the whole process of making a film simple. They come up with interview questions and a shot list, and have let me be as picky as I want during the editing process. The films we’ve created with her have been remarkably useful for us at conferences and in helping to recruit new partners. We’ve also taken clips from the long form video to use in social media and they are some of our most successful posts.”
Nicole Baker, Net Your Problem