NW Sablefish x PGTSND

  • Strategy

  • Brand Development

  • Logo Design

  • Website Design

  • Graphic Design

  • Social Media Management

  • Social Media Content Creation

Black background with white contour lines creating an abstract topographical pattern.
Collection of marketing materials including a laptop, brochure, map, business card, and stickers for NW Sablefish, featuring information about sustainable fishing and seafood products.
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Fish with tail on ice and scattered ice and water on concrete floor.
A woman indoors, with a blurred background featuring a sofa, pillows, and a mirror.

“PGTSND was an integral part of our campaign, helping us craft a compelling brand narrative and producing media assets that far exceeded our expectations.”

Katie Harris, Grants, Outreach & Operations

The Big Picture

North West Sablefish came to PGTSND with a goal to set their product apart in a crowded market and give it the premium presence it deserved. 

Our team built the brand from the ground up, creating a logo, brand guide, and an aligned suite of digital platforms that framed their sablefish as both distinctive and versatile.

Graphic design guidelines for NW Sablefish logo, including primary and secondary logo options, logo mark variations, color palette, font choices, and branding application examples with packaging, mug, and notebook.
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NW Sablefish Instagram
An screen capture of the NW Sablefish website, featuring a compass rose, images of a chef preparing sablefish, and harvesters behind the catch, with text highlighting the sustainable and culinary value of sablefish.

The Solve

To bring this story to life, we partnered with Pacific Northwest chefs to produce high-quality brand films and photography that showcased sablefish in their restaurants. Each dish highlighted the adaptability and value of the product as a premium ingredient, while the chefs’ own voices added authenticity and connection.

PGTSND delivered a full suite of assets that carried the brand from launch and into steady audience growth. 

We built their social presence from zero into a growing community, establishing a foundation for awareness and storytelling that positioned North West Sablefish as both a high-value product and as an experience worth savoring

Person wearing a denim apron holding a white plate with a cooked fish fillet garnished with vegetables and herbs.
Graphic of a fish with a gold triangle-shaped center.
A man in a yellow jacket and red gloves is working on a fishing boat, handling a fishing net.
A fisherman in a black hoodie and blue waterproof gloves holding a black fishing net with yellow trim on a fishing boat.
Three fish tacos with shredded cabbage, cilantro, and sauce in soft tortillas on a white plate, garnished with lime wedges, with small bowls of pickled onions and lime on a wooden table.
A bowl of soup with salmon, served with lime wedges, ginger, and green herbs. Surrounding ingredients include lime slices, ginger root, bean sprouts, chili slices, and various herbs.
Person slicing a large piece of raw fish or meat on a wooden cutting board with a knife.
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“Bri was so easy to communicate with, helping find creative solutions that fit within our budget and delivering every project on time with consistently high-quality results. We're thrilled with our new marketing platform and are excited to work with PGTSND Productions again in the future!”

Katie Harris, Grants, Outreach & Operations

A woman with blonde hair smiling in a living room.

Real work, real impact, and visuals that prove it.

Let's Get To Work